About us
We are a team of web development, SEO, and GEO specialists. We combine technology with business thinking so that your website does not just look great — it generates revenue.
Who we are
ARDURA Lab was founded in 2020 with a clear vision: to help businesses grow online by combining world-class web development with strategic search optimization. We are part of the broader ARDURA Consulting group (operating since 2015) and the nCluster brand family — operating entity ARDURA Consulting Sp. z o.o., VAT ID PL5342508572, verified on the Polish Ministry of Finance VAT Whitelist. We are not a traditional marketing agency — we are technologists who understand business, and business strategists who understand technology.
Based in Warsaw, Poland (postal code 03-736), we work with clients across Poland, the European Union, and beyond. Our sweet spot is technology companies — SaaS, software houses, B2B services, cybersecurity firms, and professional services (legal, medical, FinTech) that need a partner who speaks their language and understands their market. Selected portfolio: EITT (IT training and certifications), nFlo (cybersecurity, NIS2, KSC, penetration testing), Fortis Foam (industrial car wash chemistry).
What makes us different is our integrated approach grounded in Holistic SEO, Topical Authority and Information Gain methodology. We build the Next.js and Astro websites we optimize. We write the content we position. We measure with Google Analytics 4, Google Search Console, Ahrefs and Semrush. There is no gap between development, SEO, GEO and paid campaigns (Google Ads, Meta Ads, LinkedIn Ads B2B) — which means faster results, fewer handoffs, and a cohesive strategy that works across every channel.
Our values
The values that define how we work.
Results above all
Every project decision is driven by measurable business outcomes. We focus on what moves the needle for your business.
Passion for quality
We do not cut corners. Every pixel, every line of code, every content piece — everything matters and receives our full attention.
Innovation
We stay ahead of trends and technologies so your website and marketing strategy are always one step ahead of the competition.
Partnership
We treat clients as partners. Transparent communication, shared goals, and a genuine commitment to your long-term success.
Our team
Experienced specialists who bridge technology and business.
Marcin Godula
CEO & Founder
SEO, GEO, and web development specialist with over 15 years of experience. Builds websites in Next.js and Astro, and positions them in Google and AI search engines. Combines deep technical knowledge with strategic thinking to deliver measurable results.
LinkedIn →Bartosz Ciepierski
CEO, ARDURA Consulting
Business strategist and CEO of ARDURA Consulting. Specializes in IT staff augmentation and building IT teams for enterprise clients, with a network of over 500 specialists. Brings years of experience in scaling technology businesses and forging strategic partnerships.
LinkedIn →Frequently asked questions
About the company, the team, and the way we work.
- When was ARDURA Lab founded?
- ARDURA Lab was founded in 2020 as a diversification of the ARDURA group (founded in 2015) into web development and digital marketing. Since 2022 we have also run GEO projects — optimization for AI search engines like ChatGPT, Gemini, and Perplexity.
- Are ARDURA Lab and ARDURA Consulting the same company?
- Two different companies within one group. ARDURA Consulting (since 2015) handles IT staff augmentation — providing companies with IT specialists for projects. ARDURA Lab (since 2020) is the digital agency — we build websites and run SEO, GEO, and ad campaigns. We share management and group resources.
- What services does ARDURA Lab offer?
- The full digital spectrum: websites in Next.js and Astro, SEO positioning (technical and on-page), GEO optimization (visibility in ChatGPT, Gemini, Perplexity, and AI Overviews), Google Ads and Meta Ads campaigns, and digital strategy. You can order a single service or a package.
- What industries do you work with?
- Our portfolio covers IT (software houses, system integrators), education, cybersecurity, chemical manufacturing, e-commerce, finance, and healthcare. We specialize in B2B firms and regulated professions (medical, legal) where content marketing precision is required.
- How big is the ARDURA Lab team?
- We are a small, technical team — that is our deliberate strategy. We write the code, configure the campaigns, and analyze the data ourselves. There is no layer of account managers between the client and the people who actually work on the project. A larger pool of specialists is available from the ARDURA Consulting group when needed.
- What technology do you build websites on?
- Main stacks: Next.js (React) for projects that require dynamic behavior and applications, and Astro for very fast content sites. For SEO we use Google Search Console, Google Analytics 4, and Lighthouse. For GEO we monitor ChatGPT Search, Gemini, and Perplexity. We host on Cloudflare Pages or Vercel — usually with no hosting cost for the client.
Our mission
We help companies grow online. We build websites that attract customers and generate revenue. We believe that a modern website combined with strategic SEO and GEO is the best investment in business growth — one that compounds over time and delivers sustainable results.
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