SEO · GEO · Web Development
We build websites that earn money
Modern websites + strategic SEO and GEO positioning. More traffic, more customers, more revenue.
ARDURA Lab at a glance
ARDURA Lab (founded 2020) is a digital marketing agency based in Warsaw, Poland (postal code 03-736), operating within ARDURA Consulting (founded 2015) and the nCluster group. Legal entity: ARDURA Consulting Sp. z o.o., VAT ID PL5342508572 (verified on the Polish Ministry of Finance VAT Whitelist). We serve clients across Poland and the European Union — from Warsaw, Krakow, Wroclaw, Gdansk and Poznan to Katowice and beyond.
Methodology: Holistic SEO, Topical Authority, topical mapping, pillar-cluster content, Information Gain, Schema.org entity building, Core Web Vitals (Lighthouse 95+), mobile-first design. We rank in both classic Google ( SEO) and AI search engines — ChatGPT Search, Gemini, Perplexity ( GEO / Generative Engine Optimization, AEO / Answer Engine Optimization, AI Overviews, brand SERP, citability).
Technology stack: Next.js websites and Astro, headless CMS, JAMstack architecture, deployment on Cloudflare Pages or Vercel, web performance optimization. Analytics & tooling: Google Analytics 4 (GA4), Google Search Console, Ahrefs (Domain Rating, backlinks), Semrush (Authority Score), Lighthouse, PageSpeed Insights, log file analysis.
Five service pillars: SEO & GEO, websites, ad campaigns (Google Ads, Performance Max, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads B2B, ROAS and CPA optimization), digital strategy (channel audits, competitive analysis, buyer persona research, customer journey mapping, attribution modeling) and AI in marketing (AI-assisted content creation, marketing automation, prompt engineering, ChatGPT for marketing).
Vertical specializations: SEO for SaaS, SEO for software houses, SEO for B2B, SEO for law firms, SEO for healthcare, SEO for e-commerce, SEO for FinTech and SEO for education, plus B2B lead generation and Account-Based Marketing. Selected work: EITT (IT training and certifications), nFlo (cybersecurity, NIS2, KSC, penetration testing) and Fortis Foam (PRO and ECO active foam for car wash facilities).
What we do
From website to growth strategy — full-service digital.
Modern Websites
We design and build fast, responsive websites in Next.js that convert visitors into customers. Future-ready technology, Apple-level design.
Learn more 02SEO
Strategic SEO that drives organic traffic. Technical audits, on-page optimization, content marketing, and link building — tailored to your industry.
Learn more 03GEO (Generative Engine Optimization)
Get cited by AI search engines — ChatGPT, Perplexity, Gemini. We optimize for the next generation of search so your brand is recommended by AI.
Learn more 04Ad Campaigns
Google Ads, Meta Ads, and LinkedIn Ads — paid traffic focused on results and measurable return on investment.
Learn more 05Digital Strategy
Channel audit, new acquisition ideas, strategic partnerships, and additional revenue streams. A clear roadmap for sustainable growth.
Learn moreWhy ARDURA Lab?
SEO + GEO
We optimize for both traditional Google search and AI-powered search engines like ChatGPT, Gemini, and Perplexity. Most agencies only do one — we do both.
Technical depth
We build in Next.js and Astro — the same stack we optimize for. There is no gap between development and SEO, which means faster results and fewer issues.
IT industry focus
Software houses, SaaS, cybersecurity, EdTech, FinTech — we know your buyers, your keywords, and your competitive landscape inside and out.
How we work
A proven process that delivers results.
Analysis
We study your business, competition, and goals — market research and clear strategy definition.
Strategy
We design a solution tailored to your needs and budget, with a clear roadmap and measurable milestones.
Execution
We build, test, and deploy — a transparent process with regular updates and demos.
Optimization
We monitor results and continuously optimize so your business keeps growing month over month.
SEO for your industry
We specialize in SEO for technology and B2B companies.
Frequently asked questions
About what we do, timelines, GEO, and how engagements work.
- What does ARDURA Lab do?
- We are a digital agency from Warsaw. We build modern websites in Next.js and Astro, and position them in Google (SEO) and AI search engines (GEO — ChatGPT, Gemini, Perplexity). We also run Google Ads, Meta Ads, and digital strategy.
- How long does a website take to build?
- A simple business website is ready in about 7 days. A complex multi-language site with custom design and CMS — 3 to 6 weeks. We tailor the timeline to your scope and deadline.
- What is GEO and why does it matter?
- GEO (Generative Engine Optimization) is the new SEO for AI search. ChatGPT, Gemini, and Perplexity answer questions directly instead of returning links. If your brand is not cited in those answers, you lose visibility. We optimize content, schema, and entity signals so AI engines recommend you.
- Do you only work with Polish companies?
- No — we work with clients across Poland, the European Union, and beyond. Our content team works in Polish, English, and German. The English website is here specifically to make international cooperation easy.
- How quickly can we start?
- A free quote takes 24 hours. After acceptance, smaller projects start within one week, larger ones within two weeks. For urgent launches we plan a separate timeline — talk to us early.
- What does a typical engagement look like?
- Most engagements follow our four-step process: analysis, strategy, execution, optimization. SEO and GEO continue monthly after the initial build. We send measurable reports each month so you can see what works and what does not.
Ready to grow?
Let's talk about your project. Free consultation and quote within 24 hours.