Comprehensive SEO audit — find what's holding your site back
We audit your website for SEO and GEO readiness. You receive a report with actionable recommendations — what to fix, what to improve, and where the biggest growth potential lies.
What does an SEO audit involve?
An SEO audit is a review of your website that identifies what is holding back its search visibility and in what order to fix it. It ends with a prioritized list of tasks, not a score out of 100.
The first question is whether Google can read and index the site at all: robots.txt, the XML sitemap, redirects, canonical tags, page speed, and structured data. Next comes content — which pages answer real search queries, where content is duplicated, and where it is too thin. Last is the wider picture: your backlink profile and what sets apart the pages that currently outrank you.
Our audit also covers your site's readiness for AI search (GEO) and a comparison with 3–5 competitors in your industry. You get the results in a PDF report where every recommendation has an assigned priority.
What we analyze
The audit covers 6 key areas that impact your website's search visibility.
Technical SEO
Core Web Vitals, indexing, sitemap, robots.txt, Schema.org, mobile-first design, HTTPS, and page load speed.
Content Audit
Content quality assessment, keyword coverage, thin content, duplicate content, meta tags, and heading structure.
Keyword Analysis
Which keywords you rank for, which you are missing, and which your competitors own. Growth potential assessment.
Backlink Profile
Quality and quantity of backlinks, toxic links, comparison with competitors, and link building strategy recommendations.
Competitor Analysis
What your competitors are doing in SEO, where they have an advantage, and where you can outperform them.
GEO Readiness
Is your website ready for AI search? We check AI crawler access, structured data, and content, and review by hand how ChatGPT, Gemini, and Perplexity answer your key queries.
How it works
Submit your website
Provide your website address and a brief description of your business. That is all we need to get started.
We analyze your site
Within 48 hours, we conduct a comprehensive audit — technical SEO, content, backlinks, and competitor analysis.
You receive the report
A PDF report with prioritized recommendations. Each recommendation has a labeled impact level and implementation guidance.
We discuss the results
A 30-minute online meeting to walk through the findings, answer your questions, and recommend next steps.
How do you audit a website?
You can run a basic website audit yourself in five steps, starting with indexing and ending with competitors. The order matters: improving the content of a page that Google does not index will not change anything.
- Indexing. Open the Pages report in Google Search Console and check how many URLs are indexed, how many are excluded, and why.
- Technical SEO. Robots.txt, the XML sitemap, redirects, canonical tags, and performance in PageSpeed Insights — ideally using data from real users, not just a lab test.
- Content. Assign one primary query to each important page. Look for pages competing for the same query and pages with only a few sentences.
- Internal linking. Important pages should be reachable within a few clicks of the homepage (click depth).
- Competitors. Search for your main keywords and see which pages rank above yours and how they differ.
A do-it-yourself review is good at catching obvious errors. What it rarely gives you is priorities: which fix will do the most for a given budget. We describe the full procedure in our guide SEO audit: how to conduct one step by step.
How much does an SEO audit cost?
At ARDURA Lab, the SEO audit is free and non-binding: you get the report, and the decision to keep working with us is entirely yours.
Elsewhere, the price of an audit depends mainly on its scope and the size of the website, so when you compare offers, look past the price tag at what the audit covers and what form the results come in. We deliver the audit within 48 business hours of receiving your website address, or within up to 5 business days for sites with more than 1,000 pages.
Where can you get a free SEO audit?
Right here — just send your website address and a short description of your business through our quote form. You can also do part of the review yourself with free Google tools, but they show you data, not a plan.
Google Search Console shows which pages are indexed and which queries your site appears for, and PageSpeed Insights evaluates performance. Neither tool ranks problems by their impact or compares your site with competitors in your industry. That takes an audit prepared by a person: ours ends with a PDF report with priorities and a 30-minute online meeting where we walk you through the findings.
Frequently asked questions
Discover your website's potential
Free SEO audit. No obligations. Actionable recommendations within 48 hours.