TL;DR

Business card website: PLN 3,000–8,000. Business website with blog: PLN 8,000–20,000. E-commerce store: PLN 15,000–60,000+. But the price is just the beginning — what matters is how much the website earns for you.

Why Are Website Prices So Spread Out?

You type "how much does a website cost" into Google and get answers ranging from PLN 500 to PLN 500,000. There's no mistake — you're just comparing apples to excavators.

The price depends on three things:

Project complexity — 5 pages with a form is not the same as a platform with 200 products, filtering, and online payments
Who's building it — a freelancer on Fiverr, a small agency, a software house with 50 people
What you get besides code — just design and implementation, or also strategy, copywriting, SEO, hosting, and support

Let's break it down into specifics.

Business Card Website (PLN 3,000–8,000)

The simplest option. 3–5 pages: homepage, about us, services, contact. Contact form, responsive design, SSL certificate.

For whom? Freelancers, sole proprietorships, local businesses that need "something on the internet." If you run a small business, also check our guide on websites for small businesses.

What you get for the minimum (PLN 3,000)?

Graphic design based on a template or simple custom design
Responsive layout (mobile + desktop)
Contact form
Basic SEO optimization (meta tags, sitemap)
Hosting and domain for one year

What costs extra?

Unique design from scratch (+PLN 2,000–5,000)
Animations and interactions (+PLN 1,000–3,000)
Multilingual support (+PLN 1,500–3,000)
CMS system for self-editing (+PLN 1,000–2,000)

Common mistake

You choose the cheapest offer (PLN 500–1,500), get a WordPress theme from Envato for PLN 50 and an "implementation" consisting of changing the logo and texts. The site loads in 6 seconds, looks like a disaster on mobile, and after six months a PHP update notification appears.

Business Website with Blog (PLN 8,000–20,000)

This is the sweet spot for most B2B and B2C companies that are serious about lead generation.

What it includes:

10–20 pages
Custom design aligned with the brand
Blog with CMS system
Optimized for Core Web Vitals (Lighthouse 90+)
Integration with Google Analytics 4 and Search Console
Contact form with validation
Schema.org markup
Sitemap and robots.txt

Why a blog? Because a blog is an SEO engine. Every article is a new page Google can index. Every article answers a potential customer's question. Every article builds your industry authority.

A company without a blog exists in Google only through its business card page. A company with a blog appears for dozens, hundreds, thousands of queries.

Technology matters

WordPress powers 43% of the internet. But that doesn't mean it's the best choice.

Criterion	WordPress	Next.js
Speed	2–5s (depends on plugins)	<1s (static pages)
Security	Requires constant updates	Minimal attack surface
SEO	Requires plugins (Yoast)	Native support
Maintenance cost	Hosting + plugins + updates	Hosting (often free on Vercel)
Scalability	Problems with high traffic	Edge rendering, CDN

We build in Next.js — because speed, security, and SEO are not add-ons but fundamentals.

E-commerce Store (PLN 15,000–60,000+)

This is where price differences are the largest, because complexity grows exponentially.

Simple sales (PLN 15,000–30,000):

Up to 100 products
Cart and checkout
Payment integration (Stripe, Przelewy24)
Admin panel
Basic filters and search

Advanced e-commerce (PLN 30,000–60,000+):

Hundreds/thousands of products with variants
Advanced filtering and search
Loyalty program
ERP/warehouse integration
Multilingual and multi-currency support
User accounts with order history

Hidden e-commerce costs

What nobody mentions during pricing:

Payment gateway — 1.5–3% commission per transaction
Performance hosting — PLN 200–500/month (not PLN 50 shared hosting)
EV SSL certificate — PLN 500–2,000/year (for greater trust)
Product photography — PLN 50–200/product professionally
Description copywriting — PLN 50–150/product
Updates and bugfixes — PLN 500–2,000/month

Hidden Costs That Agencies Don't Mention

1. Hosting (PLN 50–500/month)

A cheap site on cheap hosting = a slow site = fewer customers. Period.

2. Domain (PLN 50–150/year)

A .pl domain is about PLN 50/year. A .com domain is PLN 60–80. A premium domain (short, branded) — from several hundred to several thousand.

3. Maintenance and updates (PLN 200–2,000/month)

WordPress requires regular updates to core, plugins, and themes. Every update is a potential conflict. Next.js is much less demanding to maintain.

4. Content (PLN 1,000–5,000/month)

A website without new content slowly drops in Google. A blog requires regular publications — minimum 2–4 articles per month.

5. SEO (PLN 2,000–10,000/month)

A website without SEO is a billboard in the middle of nowhere. Beautiful, but nobody sees it.

How Much Does a Website That EARNS Cost?

This is the question you should really be asking.

Scenario: Business website for PLN 10,000 + SEO at PLN 3,000/month.

Months 1–3: Website ready, SEO starts, 500 visits/month
Months 4–6: 2,000 visits/month, first leads from organic
Months 7–12: 5,000 visits/month, 20–50 leads/month
Year 2: 10,000+ visits/month, website has paid for itself many times over

Cost per lead from Google Ads: PLN 50–200. Cost per lead from SEO after one year: PLN 10–30 (and decreasing over time).

A website is not a cost — it's an investment with the best ROI in digital marketing.

How to Choose a Provider?

Check the portfolio — not client logos, but actual projects with results
Ask about technology — WordPress, Next.js, custom? Each option has its place
Request references — call previous clients
Pay attention to the process — a good agency has a clear process: brief → wireframe → design → development → testing → launch
Ask about post-launch support — what happens when something breaks at 11 PM?

Red flags

"Website for PLN 500 in 3 days" — you're getting a theme for PLN 50
No portfolio or "NDA on everything"
No contract or timeline
"WordPress on shared hosting is enough"
No mention of SEO, speed, or analytics

Summary

Website type	Price range	Delivery time
Business card	PLN 3,000–8,000	1–3 weeks
Business with blog	PLN 8,000–20,000	3–6 weeks
E-commerce	PLN 15,000–60,000+	6–16 weeks

The best investment is a website that is SEO-optimized, fast, and designed for conversion from day one. A cheap website without these elements is money thrown away.

Want to know the exact cost of your project? Request a free quote — we respond within 24 hours.

How Much Does a Website Cost in 2026? A Realistic Pricing Guide