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·1 min

Attribution Model

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What is an Attribution Model?

Attribution Model — A model for assigning conversions to channels: last click, first click, data-driven, linear.

The model you choose changes how much revenue organic search is credited with, and with it your SEO ROI. That is why the model should stay the same from one report to the next: switch it midway, and the comparison measures the model rather than the channel.

Why does it matter?

Understanding Attribution Model is crucial for an effective digital marketing strategy. At ARDURA Lab, we apply this knowledge to every project — from websites to SEO.

Need help with Attribution Model? Book a free consultation — we'll help you implement it.

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