·1 min
Heat Map
UXanalytics
What is a Heat Map?
A Heat Map is a data visualization technique that uses color-coded overlays to show where users click, scroll, and focus their attention on a web page. Warm colors (red, orange) indicate areas of high activity, while cool colors (blue, green) indicate areas of low engagement.
Why does it matter?
Understanding Heat Maps is essential for an effective digital marketing strategy. At ARDURA Lab, we leverage this knowledge in every project — from website development to SEO.
Need help with Heat Maps? Book a free consultation — we will help you implement it.