KPI
What is a KPI?
KPI (Key Performance Indicator) is a measurable value that demonstrates how effectively a company is achieving its key business objectives. In digital marketing, KPIs are used to evaluate the success of campaigns, website performance, and overall marketing strategy — from organic traffic and conversion rates to customer acquisition cost and return on investment.
Return on investment is usually the KPI management asks about first, and the one most often calculated from the wrong inputs. We explain how to calculate SEO ROI from your own lead value, with traffic as one of the inputs rather than the goal.
Why does it matter?
Understanding KPIs is essential for an effective digital marketing strategy. At ARDURA Lab, we leverage this knowledge in every project — from website development to SEO.
Need help defining your KPIs? Book a free consultation — we will help you implement it.