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ARDURA Lab
ARDURA Lab
·1 min

Nofollow

nofollowlink buildingSEO

What is nofollow?

Nofollow is an HTML attribute (rel="nofollow") added to links that tells Google it should not pass "link juice" (SEO authority) through that link. Since 2019, Google treats nofollow as a "hint" rather than a strict directive.

When to use nofollow?

Sponsored and advertising links (mandatory — rel="sponsored"), user-generated comments (rel="ugc"), and links to pages you do not want to "endorse" to search engines. Internal links on your own site should be follow.

Nofollow and SEO

Nofollow links do not directly pass SEO authority, but they can generate traffic and brand awareness. A natural link profile contains a mix of follow and nofollow links. Excessive use of nofollow on internal links is a mistake — it blocks PageRank flow within your own site.

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