HTTPS

HTTPSsecuritySEO

What is HTTPS?

HTTPS (HyperText Transfer Protocol Secure) is an encrypted communication protocol between a browser and a server. It guarantees that data transmitted between the user and the website is encrypted and cannot be intercepted.

HTTPS and SEO

Google has officially confirmed that HTTPS is a ranking factor. Sites without HTTPS display a "Not Secure" warning in the browser, which deters users and reduces trust. HTTPS is required for HTTP/2 to function, which accelerates page loading.

How to implement HTTPS?

Purchase an SSL/TLS certificate (or use the free Let's Encrypt), install it on your server, and configure a 301 redirect from HTTP to HTTPS. Make sure all resources (images, scripts, styles) are loaded over HTTPS — mixed content blocks full encryption.

Need help implementing HTTPS? Contact ARDURA Lab.

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