·1 min
NAP Consistency
SEOlocal
What is NAP Consistency?
NAP Consistency refers to the uniformity of a business's Name, Address, and Phone number across all online listings and directories — a critical factor for local SEO.
In practice the check starts with your Google listing and then covers your website and every directory that lists you. Our guide to local SEO for a Google Business Profile walks through that routine, along with categories, reviews and posts.
Why does it matter?
Understanding NAP Consistency is essential for an effective digital marketing strategy. At ARDURA Lab, we apply this knowledge to every project — from websites to SEO.
Need help with NAP Consistency? Book a free consultation — we will help you implement it.