LTV

What is LTV?

LTV (Lifetime Value) is a metric that estimates the total revenue a business can expect from a single customer account throughout the entire duration of their relationship. It is a critical metric for determining how much a company can afford to spend on acquiring new customers (CAC) while remaining profitable.

Why does it matter?

Understanding LTV is essential for an effective digital marketing strategy. At ARDURA Lab, we leverage this knowledge in every project — from website development to SEO.

Need help calculating LTV? Book a free consultation — we will help you implement it.